Should You Use an Agent or Buy Directly from a Developer? Discover What Works Best for You

Buying property is more than just a financial decision. It's emotional. It's a future-shaping move. In Kenya's evolving housing market, many buyers ask: "Should I use an agent or buy directly from a developer?"

It’s a good question, and one that deserves clarity, guidance, and wisdom. Let’s unpack this real estate dilemma together.

The Two Paths to Property Ownership in Kenya

When looking to own property, Kenyan buyers typically follow one of two paths:

• Engaging a Real Estate Agent
• Buying Directly from a Property Developer

Each path comes with benefits and blind spots. Understanding both options help you avoid missteps.

What Does a Real Estate Agent Really Do?

A real estate agent connects buyers with suitable properties, negotiates on their behalf, and provides documentation support.

Pros of Using a Real Estate Agent in Kenya

• Access to More Listings: Agents often know properties that are not advertised publicly.
• Negotiation Power: Skilled agents negotiate favorable terms.
• Convenience: Agents handle the heavy lifting, property visits, vetting documents, and more.
• Local Market Knowledge: An agent knows hot zones, pricing trends, and red flags.

Cons of Using a Real Estate Agent in Kenya

• Added Cost: Commission fees typically range between 1.5% and 5%.
• Bias: Some agents push properties with higher commissions, not your best interest.
• Fraud Risks: Fake agents or unethical practices still lurk.

Tip: Always verify registration and reputation before engaging an agent.

What Happens When You Buy Directly from a Developer?

This means working with real estate firms that build and sell properties. Some include apartments, townhouses, or gated plots.

Pros of Buying from a Developer in Kenya

• Lower Cost: No agent fees. Developers may also offer flexible payment plans.
• Bulk Deals: Early buyers sometimes enjoy discounts and promotions.
• Structured Process: Developers often offer a standardized buying process with clear documentation.
• Transparency: You meet the source. Some developers even let you tour under-construction projects.

Cons of Buying from a Developer in Kenya

• Limited Options: You're limited to what the developer is offering.
• No Negotiation Buffer: You must negotiate directly, which may feel daunting.
• Developer Reputation Risk: Without proper due diligence, buyers can fall for ghost projects.

Tip: Always check for project approvals, land title clarity, and the developer’s track record.

Who Should Use a Real Estate Agent?

• First-time buyers who want hand-holding.
• Busy professionals with no time for legwork.
• Buyers searching across multiple locations.
• Anyone who needs personalized advice.

Who Should Buy Direct from a Developer?

• Buyers focused on new builds or off-plan projects.
• People seeking payment flexibility or installment plans.
• Investors looking to purchase in bulk.
• Experienced buyers who understand the documentation process.

What Does Imperia Group Recommend?

At Imperia Group, we’ve supported buyers on both paths. Our advice?

Know your needs. Then choose the path that aligns with your comfort, risk level, and goals.

Whether you’re dealing with an agent or developer, verify, research, and ask hard questions. Be proactive.

Red Flags to Watch Out For

When Dealing with Agents

• No physical office or verifiable track record
• Pushy sales tactics with limited listings
• Unwillingness to sign a formal agreement

When Dealing with Developers

• No approvals from authorities (like NEMA, County, or survey offices)
• Ambiguous timelines or too-good-to-be-true pricing
• No physical presence on-site

Pricing Trends and Market Updates, Kenya 2025

According to the Kenya Property Developers Association (KPDA), Nairobi satellite towns saw a 13% increase in property prices in early 2025.

• Areas like Ruaka, Syokimau, and Kitengela remain hot zones for young buyers.
• Mixed-use developments and gated communities are gaining traction.

Link Tip: Learn how to avoid property scams in Kenya

FAQ – Common Buyer Questions Answered

Q1: Are agents legally required to be licensed in Kenya?

Yes. Registered agents should have a license from the Estate Agents Registration Board.

Q2: Can I negotiate better prices with a developer?

Sometimes. Especially for bulk or early-bird buyers. It depends on project demand and season.

Q3: Who handles documentation when buying from a developer?

Developers usually have in-house legal teams, but it’s wise to hire your own lawyer too.

Q4: Are off-plan projects risky?

Yes, if unverified. Confirm titles, approvals, and construction timelines before paying.

Final Verdict: Agent vs Developer – Choose Your Own Adventure

You’re not just buying a home. You’re buying peace of mind, future security, and financial potential.

Use an agent if you need guidance. Go developer-direct if you're clear and confident.

Whatever you choose, protect your money, double-check documents, and talk to people who’ve walked the path.

Call: +254 116 071 190
Visit our website: www.imperiagrouponline.com

Let Imperia Group walk with you on your property journey.